

Otto Newath (1882-1945) believed that pictures work better than words when it comes to communicating. I agree with this statement as images are understood universal, whereas words are only understood when you know the language. He created symbols called ISOTYPE (International System Of TYpographic Picture Education) that are used to 'translate complex figures into a form that would be both accurate and meaningful to a broad audience, he devised not only a series of refined pictograms, but also the techniques for their design and application'. He created the pictograms using texture, colours and blocked outlines to help people relate and understand.
![]() |
Otto Newath |
![]() |
Otto Newath |
Other Symbols
These symbols of the vehicles are really easy to recognise and you won't need the labels underneath them to understand.
These symbols however are extremely simplified and would probably need a key to help people understand them.
I could use symbols like this in my work to represent rivers as they are informative and clear.
For grass its a bit hard to know by its self, but if it was put with other things such as trees and more grass then it would much more clearer to what it is.
These are more textures which would need a key to help the audience to understand it.
Snow using asterisks. More asterisks = more snowfall/ heavy snowfall
A common symbol for representing water: two wavy lines.
Common symbol for sun and clouds. Use similar ones in weather reports on television.
Skeleton like tree but clearly states that it's a tree and also the kind of tree.
From looking at all these different symbols I now have a better knowledge on how to create my own. I would like to keep them simple, full of information and easy to read but I also want to show a bit more personality to them as they'll be hand drawn, like an old map.
Symbol Sourcebook by Henry Dreyfuss
No comments:
Post a Comment